Even niche tech companies cannot ignore the growing expectation of software products being easy to use and coming with a slick modern user interface. On top of that, product capabilities need to deliver true value to various customer groups, bridging the gap between different working methods and knowledge levels.
In recent years, investing more effort in improving the user experience of our products, we have learned to establish a culture and mindset that embraces user experience with lean-agile working methods adapted from the Lean Startup movement and Scaled Agile Framework. New capabilities are accordingly created in rapid iteration cycles of “Build - Measure - Learn”, often using so called prototypes to gather fast feedback from our customers before turning capabilities into code.
Our guiding principle of lean UX is continuous exploration - the quest of truly understanding the problems we encounter in our industry and persistently moving forward to build evidence for potential solutions and improving them until we can give the best possible value.